The Parramatta Eels have confirmed the return of a familiar name to their jersey — global building products giant James Hardie — as their major sponsor beginning in the 2025 season. The revival of this historic partnership has sparked excitement among fans, club officials, and the wider NRL community, with both parties hailing the deal as a significant step toward long-term growth and success both on and off the field.
James Hardie’s logo will once again be emblazoned on the famous blue and gold, rekindling memories of one of the most iconic sponsorships in rugby league history. The company first partnered with the Eels during the 1980s, a golden era for the club that saw Parramatta dominate the competition and clinch multiple premierships. For many fans, the reunion represents not just a business agreement but the restoration of a proud tradition.
Club CEO Jim Sarantinos expressed his delight at welcoming James Hardie back into the fold. “This is more than a sponsorship — this is the return of a legacy,” Sarantinos said. “The Parramatta Eels and James Hardie share a rich history, and now we look forward to building an even brighter future together. Their commitment to innovation, community engagement, and growth mirrors our own ambitions as a club.”
The multi-year agreement is expected to bring significant investment into the Eels’ football operations and community programs, with a focus on developing grassroots pathways, upgrading facilities, and supporting initiatives that strengthen the club’s bond with Western Sydney.
James Hardie’s Managing Director for Australia and New Zealand, Cameron O’Reilly, highlighted the company’s excitement about reconnecting with the Eels. “Parramatta holds a special place in our story, and we are proud to once again align ourselves with this club and its passionate community,” O’Reilly said. “This partnership is about more than just putting our name on the jersey — it’s about investing in people, growth, and the next generation of rugby league talent.”
The announcement has already struck a chord with fans, who view the partnership as symbolic of a new chapter for the Eels. Social media was flooded with nostalgic reactions, with one supporter writing: “Seeing James Hardie back on the jersey takes me straight back to the glory days. Hopefully, this partnership brings that winning spirit back.” Another added: “The Eels are building for the future — and with James Hardie on board, the sky’s the limit.”
Head coach Brad Arthur also welcomed the news, calling it a morale boost for his squad. “The players are proud to represent the Eels every time they run onto the field, and having a partner with such history and prestige behind the club makes it even more special,” Arthur said. “It’s another reminder that we’re part of something bigger than ourselves.”
Current captain Clint Gutherson echoed those sentiments, stressing the importance of the community focus in the deal. “Our fans are everything to us, and to know that James Hardie is committed to investing back into Western Sydney means a lot,” Gutherson said. “This is a partnership that goes beyond football.”
With the Eels preparing for another push toward premiership glory, the timing of the announcement feels symbolic. The return of James Hardie, coupled with the club’s renewed commitment to success, suggests a fresh era of stability, ambition, and pride for Parramatta.
For long-time fans, it is more than just a corporate deal — it is the rekindling of memories, a nod to tradition, and a promise of brighter days ahead.
Leave a Reply