In December 2021, Jon Watts found himself standing in the back of the Chinese Theatre on Hollywood Boulevard on the opening night of his last film, Spider-Man: No Way Home. The entry was one of the first major studio theatrical releases following the pandemic shutdown, and the audience was standing, screaming, crying and generally carrying on in a way that, even for the first showing of a fan-favorite superhero movie, was a spectacle all to itself.

“That was such a specific moment in time, and the reaction to that movie was just so unbelievable,” remembers Watts. It was at this point that the director came to the realization: “It’s never going to be like this, ever again.”